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Content
Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turnover or customer satisfaction? And why do buyers always expect more from your company, despite your yearly innovations? The answer is both complicated and simple. It’s complicated because it requires changing outdated thinking and processes. However, understanding your customer becomes simple when you start thinking like a buyer. As you read this book, you will put on your buyer’s goggles and learn how to provide greater value to your customers. Create a smarter, more balanced customer experience based on customer insights
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Book condition
An important factor of a second-hand book is the condition of the book. The buyer may not be surprised. Always mention damages or defects. We use a system with 3 stars:
The book is acceptable: you have used it to study and made notes and markings – but everything is still readable. The cover and pages are in good condition.
The book still looks good: there are a few notes in it and you marked it. There are hardly any signs of use on the cover and pages.
The book is (almost) new: you have not written or marked in it. There are no signs of use on the cover and pages.
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