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KU Leuven (Leuven en Heverlee) KULAK KUL Brugge Nabestellingen KU Leuven IIW De Nayer Universiteit Antwerpen Universiteit Gent KUL Gent - Aalst
Specialist literature
  • Medical
  • Literature and fiction
  • Philosophy and religion
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  • Economics
  • Law, criminology and notaryship
  • Linguistics
  • Science and technology
  • Travel, recreation and cooking
  • Art and culture
  • Psychology
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  • Politics and social sciences
  • Veterinary
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Home Relatie Renaissance

Relatie Renaissance

Stef Verbeeck
Marketing - general
Book
  • Relatie Renaissance - 9789464019469
€32.00
Estimated time of delivery: plus 4 working days
  • with an Acco share you get a discount on Acco-titles, office supplies and selected titles.
Content
Na decennia van optimalisering, digitalisering, automatisering en rationalisering is er een onfortuinlijke afstand ontstaan tussen merken en hun klanten. Loyale fans worden een zeldzaamheid en in een postpandemische wereld vol uitdagingen moeten veel merken vechten voor elke klant of aanwerving. Zonder het te beseffen zijn veel bedrijven zo inwisselbare leveranciers van producten en diensten geworden die compleet vervreemd zijn van hun doelgroepen.In dit boek schetst merkstrateeg Stef Verbeeck aan de hand van vijf paradoxen en mythes vanuit welke misvattingen organisaties vandaag te vaak beslissingen nemen. Tegelijk biedt hij beproefde methodes aan om van merken weer echte lovebrands te maken met behulp van vijf universele deugden, die hij uitvoerig illustreert aan de hand van recente onderzoeken, statistieken, voorbeelden en inzichten.Relatie Renaissance is een pleidooi om je merk op basis van emotionele en menselijke interacties weer op te waarderen tot een waardevolle partner in een relatie op lange termijn.
Specifications
Publisher
Pelckmans
Publication date
February 3, 2023
ISBN
9789464019469
Edition
1
Format
Paperback

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