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UGent - RevaKi + LO & BW KU Leuven (Leuven en Heverlee) KULAK KU Leuven campus Brugge KU Leuven campus IIW De Nayer Universiteit Gent KU Leuven campus Gent
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Home #parentfriendly marketing

#parentfriendly marketing

New Generation Parents gelukkig maken

Ingrid Renders Anne Cornut
Marketing - general
Book
  • #parentfriendly marketing - 9789463371933
€29.99
€28.49 with an Acco share
Estimated time of delivery: 2 to 5 working days
  • with an Acco share you get a discount on Acco-titles, office supplies and selected titles.
Content

Een nieuwe generatie ouders, de millennials, breekt massaal met gevestigde tradities. Oude reclamegewoonten werken voor deze ouders niet meer. Ze verwachten een andere tone of voice van merken en zijn ultradigitaal gericht. Rode wijn op een witte jurk is en blijft, zelfs met een witter-dan-wit-wasproduct, ellendig. Deze ouders willen daarnaast ook iets voor zichzelf. Verwar parent-friendly dus zeker niet met kids-friendly.
Maison Slash helpt je als merk te scoren bij deze New Generation Parents. Eerlijkheid, authenticiteit, transparantie, beleving en maatschappelijk engagement zijn daarbij sleutelbegrippen.

Specifications
Publisher
Pelckmans Pro
Publication date
February 14, 2019
Pages
176
ISBN
9789463371933
Edition
1
Format
Hardback

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