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UGent - RevaKi + LO & BW KU Leuven (Leuven en Heverlee) KULAK KU Leuven campus Brugge KU Leuven campus IIW De Nayer Universiteit Gent KU Leuven campus Gent
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  • Law, criminology and notaryship
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Home De Ritchie Story

De Ritchie Story

Een marketing verhaal dat bruist van lef in een competitieve markt

Jan Verlinden
Book
  • De Ritchie Story - 9789401498005
€34.99
€33.24 with an Acco share
Estimated time of delivery: 2 to 5 working days
  • with an Acco share you get a discount on Acco-titles, office supplies and selected titles.
Content
Ritchie is een traditioneel Belgisch limonademerk op basis van een oud familierecept. In dit persoonlijke en inspirerende boek lees je hoe je een merk kunt (her)lanceren in een zeer competitieve markt. Jan Verlinden deelt de moeilijke beslissingen die hij moest nemen en zijn geloof in de kracht van een scherp gefocuste marketingmix om het merk helder te positioneren. Dankzij zijn netwerk slaagt hij erin om een klein merk bekend te maken via product placement in succesvolle tv-programma's zoals The Masked Singer, Het Huis, Drag Race Belgique en De Mol.Met waardevolle bijdragen van: Steven Van Belleghem, Marion Debruyne, Frank Goedertier, Fons Van Dyck, Marc Michils, Gino Van Ossel, Lode Uytterschaut, Wim Jansen, Rik Zweegers en Kristof De Wulf.
Specifications
Publisher
Uitgeverij Lannoo
Publication date
April 15, 2024
ISBN
9789401498005
Edition
1
Format
Hardback

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