Lean pricing

Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by insightfull companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.

This book answers the following key questions:

• What price can you ask?
• What pricing strategy will you adopt?

Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.