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KULAK KU Leuven (Leuven en Heverlee) Universiteit Antwerpen Universiteit Gent KUL Brugge Nabestellingen KU Leuven IIW De Nayer
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  • Medical
  • Literature and fiction
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KULAK KU Leuven (Leuven en Heverlee) Universiteit Antwerpen Universiteit Gent KUL Brugge Nabestellingen KU Leuven IIW De Nayer
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Home De vier

De vier

Het verborgen DNA van Amazon, Facebook, Google en Apple

Tosca Weijers Scott Galloway
Management - general, Economics - general
Book
  • De vier - 9789400508552
€24.99
Estimated time of delivery: 4 to 6 working days
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Content

Over de vier is de laatste twintig jaar ongeloof veel geschreven. Niemand beschrijft hun macht en fenomenale succes zo inzichtelijk als Scott Galloway. Hij gaat op zoek naar antwoorden op een aantal fundamentele vragen:

  • Hoe is het de vier gelukt ons leven zo te infiltreren dat ze bijna onmogelijk te vermijden (of te boycotten) zijn?
  • Waarom vergeeft de beurs ze zondes die andere bedrijven zouden verwoester?
  • Is er, in hun race om als eerste het bedrijf te worden dat een biljoen dollar waard is, nog iemand die de strijd met ze kan aangaan?

Op zijn eigen unieke manier, die hem ook een van de meest gevierde businessprofessoren heeft gemaakt, deconstrueert Galloway de strategieën van de vier die schuilgaan onder het glanzende oppervlak. Hij laat zien hoe zij - met een niet te evenaren snelheid en bereik - onze fundamentele emotionele behoeftes die ons al sinds de oertijd drijven manipuleren. En hij onthult hoe je deze inzichten kunt toepassen op de groei van je eigen bedrijf of carrière.

 

 

Specifications
Publisher
Bruna Uitgevers, A.W.
Publication date
February 20, 2018
Pages
240
ISBN
9789400508552
Edition
1
Format
Paperback

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