with an
Acco share
you get a discount on Acco-titles, course materials, fiction or non-fiction and office supplies.
Content
24 Innovations in Digital Communication describes, criticizes and evaluates 26 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed. Reading this book will render deep insights into how innovative digital media can be used to influence buying behaviour and decision-making. This book answers questions such as “How do I create a strong brand story?”, “What are the effects of serious gaming?”, “How can we use VR in our communication?”, “How do consumers process emotional stories?” and “Is persuasion profiling unethical?”. The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.
Your email address has been noted. We will inform you when this item is available again.
Book condition
An important factor of a second-hand book is the condition of the book. The buyer may not be surprised. Always mention damages or defects. We use a system with 3 stars:
The book is acceptable: you have used it to study and made notes and markings – but everything is still readable. The cover and pages are in good condition.
The book still looks good: there are a few notes in it and you marked it. There are hardly any signs of use on the cover and pages.
The book is (almost) new: you have not written or marked in it. There are no signs of use on the cover and pages.
You need a code for this download
Your code is incorrect.
Log in
Not registered yet?
Register to buy or link an Acco share and buy your books and supplies at reduced rates. Registering is also required to download certain files.
