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Home Zorgmarketing in de praktijk

Zorgmarketing in de praktijk

succesvol invoeren van marketing in de gezondheidszorg

S. Leeuwen
Health policies, medical economics, Hospital and medical office organisation, Preventive, social medicine, Public health (general)
Book
  • Zorgmarketing in de praktijk - 9789023243250
€32.38
€30.76 with an Acco share
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Content
Door toenemende marktwerking en kritischer wordende consumenten wordt ‘marketing' steeds belangrijker voor organisaties in de gezondheidszorg. Zorgaanbieders moeten concurreren en nog beter inspelen op de wensen en behoeften van zakelijke en particuliere klanten. Zorgmarketing is daarbij een onmisbaar hulpmiddel. In 'Zorgmarketing in de praktijk' passeren een groot aantal marketingthema's de revue. Het boek geeft een actueel beeld van de stand van zaken van marketing in de gezondheidszorg en de uitdagingen waarvoor zorgaanbieders zich gesteld zien. 'Zorgmarketing in de praktijk' bevat praktische handvatten voor het opstellen en invoeren van een marketingstrategie. Het boek legt de link tussen theorie en praktijk, tussen strategie en implementatie en tussen denken en doen, en helpt zorgorganisaties om marktgerichter, klantgerichter en succesvoller te worden. Het boek bevat meer dan honderd marketingvoorbeelden van een breed scala aan zorgverleners. 'Zorgmarketing in de praktijk' is bestemd voor iedereen die zich bezighoudt of te maken krijgt met het opstellen en uitvoeren van marketingplannen in de gezondheidszorg. Het boek biedt tal van nuttige inzichten en tips, en is zeer geschikt voor studenten in het hbo en wo. Sjors van Leeuwen is directeur van Indora Managementadvies en actief als onafhankelijk marketingadviseur in de gezondheidszorg. Hij begeleidt zorginstellingen bij het opstellen en uitvoeren van marketing-, CRM- en E-business-strategieën. Hij is verbonden aan verschillende opleidingsinstituten en initiatiefnemer van het Zorgmarketingplatform. Zorgmarketing in de praktijk 1 Marketing in de zorg vraagt speciale aanpak 2 Heldere bedrijfsstrategie vormt de basis 3 Analyseren van de markt en omgeving 4 Bouwstenen van zorgmarketing 5 Merkstrategie essentieel bij zorgmarketing 6 Accountmanagement voor de zakelijke markt 7 Klantsegmentatie en klantgroepen 8 Klanten winnen en houden in de zorg 9 Succesvol innoveren in de zorg 10 Ontwikkelen van nieuwe zorgproducten en -diensten 11 Zorgdomotica als marketinginitiatief 12 Toenemende kansen door elektronisch zakendoen 13 Marketingprofessionals aan het woord 14 Fundamenten voor bedrijfsstrategie en marketing 15 Praktische marketingtips Onderzoek ‘Wie houdt zich bezig met zorgmarketing?'
Specifications
Publisher
Gorcum b.v., Koninklijke Van
Publication date
April 5, 2007
Pages
216
ISBN
9789023243250
Format
Paperback

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