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Home Social Psychology of Consumer Behavior

Social Psychology of Consumer Behavior

Michaela Wanke
Psychology - general, Behavioral therapy, Social psychology, Economics - general, Marketing - general, Internet and social media
Book
  • Social Psychology of Consumer Behavior - 9781841694986
€48.40
€45.98 with an Acco share
Estimated time of delivery: 5 to 15 working days
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Content
The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior - provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad - including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation - each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the re
Specifications
Publisher
Taylor & Francis Ltd
Publication date
February 20, 2009
ISBN
9781841694986
Format
Hardback
About the author
Institut fur Psychologie, Basel, Switzerland

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