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en
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Course materials
KU Leuven (Leuven en Heverlee) KULAK KUL Brugge Nabestellingen KU Leuven IIW De Nayer Universiteit Antwerpen Universiteit Gent KUL Gent - Aalst
Specialist literature
  • Medical
  • Literature and fiction
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  • History
  • Economics
  • Law, criminology and notaryship
  • Linguistics
  • Science and technology
  • Travel, recreation and cooking
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  • Psychology
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  • For Students Only
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Home Polling UnPacked

Polling UnPacked

The History, Uses and Abuses of Political Opinion Polls

Mark Pack
Politics, Communication and media studies, Journalism
Book
  • Polling UnPacked - 9781789145670
€20.20
Estimated time of delivery: plus 4 working days
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Content
Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do you tell the good from the bad? And in light of recent polling disasters, can we trust them at all?Polling UnPacked gives you the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. In equal parts enlightening and hilarious, the book needs no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls.Written by a former political pollster and the creator of Britain's foremost polling-intention database, Polling UnPacked shows you which opinion polls to trust, which to ignore and which, frankly, to laugh at. It will change the way you see political coverage forever.
Specifications
Publisher
Reaktion Books
Publication date
April 11, 2022
Pages
288
ISBN
9781789145670
Format
Hardback

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