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Home Stop Selling and Start Leading

Stop Selling and Start Leading

How to Make Extraordinary Sales Happen

Barry Z. Posner Deb Calvert James M. Kouzes
Management - general, Marketing - general
Book
  • Stop Selling and Start Leading - 9781119446286
€24.17
€22.96 with an Acco share
Estimated time of delivery: 5 to 15 working days
  • with an Acco share you get a discount on Acco-titles, course materials, fiction or non-fiction and office supplies.
Content

Make extraordinary sales happen!

In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them — and more likely to buy from them.

In Stop Selling & Start Leading, you’ll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mindset, and in the sales role itself, is the key to boosting your overall sales effectiveness.

Specifications
Publisher
John Wiley & Sons Inc
Publication date
March 5, 2018
Pages
208
ISBN
9781119446286
Format
Hardback

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