PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers the first complete analysis of the PowerPoint presentation as a form of communication. Knoblauch charts the diffusion of PowerPoint and explores its significance as a ubiquitous and influential element of contemporary communication culture. His analysis considers the social and intellectual implications of the genre, focusing on the dynamic relationships between the aural, visual and physical dimensions of PowerPoint presentations, as well as the diverse institutional contexts in which these presentations take place. Ultimately, Knoblauch argues that the parameters of the PowerPoint genre frames the ways in which information is presented, validated and absorbed, with ambiguous consequences for the acquisition and transmission of knowledge. This original and timely book is relevant to scholars of communications, sociology and education.
Cambridge University Press
March 6, 2014
About the author
Hubert Knoblauch is a professor of sociology at the Technical University of Berlin.
"...The book is intended for an academic audience with an interest in understanding how knowledge is created via powerpoint... Knoblauch's book is an extensive and in-depth investigation into why powerpoint has become the de facto presentation style... This book is a first step to fully understanding a means of communication that is exploding in use." --Dr. Kimberly Fairchild, Manhattan College, PsycCRITIQUES