The Disney Way

How to apply Walt Disney's principles of Dream, Believe, Dare, Do, in any company for unprecedented growth and profits 'This book is about the real magic: Stimulating and harmonising the collective energy of your people.' -Ken Blanchard Named a Fortune magazine 'Best Book of the Year' in 1999, The Disney Way has taught thousands around the world how to put Disney's 10 basic management principles to work in any company. Fully updated and featuring all-new success stories from companies of every size and in every sector, The Disney Way, Second Edition, analyses how Mike Eisner 'lost the pixie dust' and how Disney's new CEO, Bob Iger, has reawakened that 'sleeping princess of a company' by using Walt's legend as his compass. Key features Previous editions of The Disney Way sold more than 50,000 copies The first edition of The Disney Way was named 'Best Business Book of the Year' in 1999 Provides readers with a framework and action steps for using Disney's principles to soar beyond traditional management Capodagl

Together, Bill Capodagli and Lynn Jackson have been in constant demand for their "Creating the Magic with Dream, Believe, Dare, Do" seminars, and have assisted countless businesses and leaders around the world in applying the principles that have made Disney so successful.