In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to getting the audience you deserve and, ultimately, incresing your impact.
With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organisations and people as diverse as tech companies, scientists, women's rights activists and bankers, from Zambia to Ireland and from the USA to Saudi Arabia. To help her clients comprehend the branding process and think more like brand strategists, Anne developed tools and exercises which became the foundation for a training format used in over 15 countries to support starting and scaling social enterprises. This book opens up the method for everyone looking to build or strengthen their brand for change.
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