The Unfair Advantage

We all have unfair advantages in life, whether we happen to be quick, have a talent for maths or a great feel for people. An unfair advantage is what gives you an edge over your competition. This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat, the authors offer a unique framework for assessing your external circumstances and your internal strengths.
Hard work and grit aren’t enough, so this book explores the importance of money, intelligence, location, education, expertise, status and luck. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn’t realise you already had, to succeed in the cut-throat world of business.